Shri PVG Menon is a thought leader for the Electronics Systems Design & Manufacturing (ESDM) industry. He is an Advisor to companies looking at conceptualizing, planning and executing innovative projects in this sector. Mr. Menon works on public policy for the ESDM industry and guides future-looking policy formulation for the sector. Mr. Menon is the Founder and CEO of VANN Consulting Pvt. Ltd. -- a boutique management consulting firm specializing in the electronics and semiconductor sector. He has experience in semiconductors, embedded systems and computer graphics. He is active in industry forums, and has participated in several path-breaking industry research activities and initiatives. He has also authored multiple articles in the area. Mr. Menon served as the National President of a leading trade body called the India Electronics & Semiconductor Association (IESA). During his tenure as President of IESA, he championed an industry viewpoint which put “India First” for the domestic Electronic Systems Design and Manufacturing (ESDM) industry. He coined the slogan “Innovation Led Design ……….. Design Led Manufacturing” and was a strong advocate of Indian industry pursuing an IPR and Product-led approach to designing world-class electronics for and from India. He was one of the most articulate voices from India advocating the setting up of mega-projects for electronics manufacturing, particularly semiconductor wafer and display Fabs in India. Mr. Menon has over three decades of experience in the high-tech industry. He has rich experience in development, marketing and management of technology, and has worked with leading companies like Philips (later NXP) Semiconductors and Analog Devices - where he has built multi-hundred million dollar global businesses. He has also worked with companies like Siemens Information Systems Ltd. and CMC Ltd. in development and project management roles. He has also been part of two start-ups. He is also an advisor and mentor to many startups in this area. Mr. Menon is a Member of the India Semiconductor manufacturing Advisory Committee (I-SMAC) of SEMI USA. He is also a Member of the Sectional Committee developing Standards for Smart Infrastructure at the Bureau of Indian Standards (BIS) of the Govt of India, and the Working Group for Standards for Smart Manufacturing/Industry 4.0. In the past, Mr. Menon has been a Founder Director of the Electronics Sector Skills Council of India (ESSCI) and also served on the governing council of NIELIT. In 2013, Mr. PVG Menon was conferred with the prestigious Silicon India-Mentor-Graphics Award for Outstanding Leadership for the VLSI/ Embedded Systems Industry in India. Apart from this, he is the recipient of several company-specific awards in the various organizations he has worked in.